Aliu AmaneshThe University of South Africa (UNISA) is one of the largest and most prestigious distance learning institutions in Africa. Renowned for its diverse courses and career-focused approaches, UNISA provides a variety of programs in Customer Relationship Management (CRM). These programs are tailored to help students develop skills in managing customer relationships, improving business processes, and fostering customer loyalty, which are critical in today’s competitive business environment.
This article provides a detailed breakdown of CRM-related courses available at UNISA, the entry requirements, and how to register as a student. Whether you are a new applicant, a returning student, or someone seeking to expand your skills, this guide will be helpful in choosing the right course for your needs.
What Is Customer Relationship Management?
Customer Relationship Management (CRM) is a critical business strategy that focuses on building and maintaining strong relationships with customers. It involves understanding the needs of customers, developing strategies to meet these needs, and using technology to maximize customer satisfaction while boosting business profitability.
By studying CRM courses, you’ll gain knowledge about customer behavior, learn how to implement CRM software, and understand the strategies used for retaining and attracting clients. This knowledge is applicable in industries such as marketing, sales, business management, and customer support.
UNISA CRM-Related Courses
UNISA offers CRM-focused courses under both short learning programs and formal qualifications. Below is an extensive list of these courses.
1. Short Learning Programs in Customer Relationship Management
UNISA provides several short courses that allow students to gain specialized CRM knowledge in a shorter time compared to a full degree. These courses are ideal for working professionals who wish to upskill or for beginners interested in a career in CRM.
i. Short Course in Customer Relationship Management
This short course introduces students to the key elements of CRM, covering topics such as customer behavior, marketing, and CRM systems.
- Duration: 6 months
- Cost: Varies depending on the academic year
- Delivery Mode: Online/Distance learning
Requirements:
- A National Senior Certificate (NSC) or equivalent
- Basic computer literacy
- Access to a laptop or desktop with an internet connection
ii. Short Course in Business to Business Marketing
While not strictly a CRM course, this program covers essential aspects of managing customer relationships in a B2B context, including effective communication strategies and relationship management.
- Duration: 6 months
- Cost: Various fees applicable
- Delivery Mode: Online
Requirements:
- Matric certificate or equivalent
- Relevant work experience (preferred but not mandatory)
iii. Introduction to Strategic Customer Management
This course provides foundational knowledge of CRM and strategies to improve customer retention and satisfaction.
- Length: 6 months
- Cost: Fees determined annually
- Delivery: Fully online
Requirements:
- Grade 12 certificate or equivalent
- Basic marketing or business knowledge is an advantage
2. Formal Qualifications in CRM-Related Fields
CRM knowledge is embedded in several formal business management and marketing programs offered by UNISA. These programs are comprehensive and designed to prepare students for various roles in the corporate world.
i. Diploma in Marketing Management
This diploma equips students with marketing and CRM knowledge, focusing on customer acquisition, retention, and satisfaction.
- Duration: 3 years (full-time) or longer for part-time
- Mode of Study: Online/Distance learning
- Key CRM Modules:
- Customer-centric marketing
- Relationship marketing
- Customer behavior analytics
Admission Requirements:
- National Senior Certificate (NSC) with Diploma admission
- At least 50% in the language of teaching and learning
- Basic mathematical literacy
ii. Bachelor of Business Administration (BBA)
The BBA degree includes CRM as part of its modules, focusing on strategic management, customer engagement, and advanced business strategies.
- Duration: Minimum 3 years
- Mode of Study: Distance learning
- CRM Modules Include:
- Customer engagement strategies
- Digital CRM analytics
- Sales and relationship management
Requirements:
- NSC with Bachelor’s degree admission
- A minimum of 50% in the language of teaching and learning
- Strong written and verbal communication skills
iii. Bachelor of Commerce (BCom) in Marketing Management
A BCom degree in Marketing provides an in-depth understanding of marketing and CRM strategies, equipping students with the tools necessary to succeed in competitive business environments.
- Duration: 3–4 years
- Delivery Mode: Distance learning
- CRM Modules:
- Advanced customer retention strategies
- CRM technology and implementation
- Marketing and consumer behavior
Requirements:
- NSC with Bachelor’s degree admission
- Mathematics achievement level of at least 4 (50%)
- Proficiency in English
3. Postgraduate Programs with CRM Focus
For students who have completed their undergraduate studies, UNISA offers advanced degrees and diplomas to specialize in CRM and related fields.
i. Postgraduate Diploma in Customer Relationship Management
This program trains students in the application of advanced CRM techniques, focusing on customer retention, loyalty programs, and using CRM technologies effectively.
- Duration: 1 year
- Delivery Method: Distance learning
- Modules:
- Strategic relationship marketing
- CRM and international markets
- Data-driven customer insights
Requirements:
- Bachelor’s degree or equivalent in marketing, business, or a related field
- Academic transcripts showcasing strong performance
- Good written and analytical skills
ii. Master of Business Administration (MBA) – CRM Focus
UNISA’s MBA program allows students to specialize in CRM as part of their strategic management training. This program is ideal for professionals aiming to take on leadership roles.
- Duration: 2–3 years part-time
- CRM Modules Include:
- CRM technologies and trends
- Strategic customer engagement
- Leadership in customer-focused businesses
Requirements:
- A Bachelor’s degree (NQF level 7) with relevant work experience (minimum 3 years)
- Application through the Graduate School of Business Leadership (SBL)
- Letter of motivation and references
How to Apply for CRM Courses at UNISA
The application process for UNISA courses is straightforward. Here’s a step-by-step guide:
Step 1: Check Admission Requirements
Ensure you meet the specific requirements for the course you’re applying for. Note the required qualifications, documents, and deadlines.
Step 2: Register Online
UNISA’s application process is completed entirely online. Visit the UNISA website and click on the “Apply for Admission” section.
Step 3: Upload Documents
Prepare and upload the necessary documents, including:
- Certified copies of your ID/passport
- Academic certificates
- Proof of payment for application fees
Step 4: Pay Application Fees
Pay the non-refundable application fee and keep the receipt for future reference.
Benefits of Studying CRM at UNISA
- Flexibility: UNISA’s distance learning model allows students to study from anywhere in the world.
- Career Advancement: CRM courses improve employability, providing students with skills that are in high demand.
- Accreditation: UNISA courses are internationally recognized, giving graduates a competitive edge globally.
- Affordable Education: Compared to full-time institutions, UNISA’s courses are cost-effective.
Conclusion
Whether you’re aiming to advance your career, start a new profession, or build foundational knowledge in relationship management, UNISA is an excellent choice for studying CRM courses. With a variety of short programs, diplomas, and degree options, UNISA equips students with relevant skills for real-world applications.
Explore their CRM courses today and take the first step toward building strong customer relationships and advancing in your career.